What do you immediately think of when you hear or see the words ‘emerging market(s)’? There is a good chance you may think of developing countries or developing economies. There is another way to look at emerging markets. How about the growing global cohort of older adults and the benefits of marketing to that group?
Ideas to explore for classroom teachers.
Mira Brancu, Ph.D. explores age diversity and gendered ageism with Top Sixty’s Helen Hirsh Spence and the five ways organizations can improve their DEI initiatives to address ageism. Ageism affects all genders but is often excluded from diversity initiatives.
Digital Accessibility Expert, Flora Bazie, chats with Helen Hirsh Spence about the Longevity Dividend and Embracing 100 Years of Life. Says Helen, “We [now] have a longevity dividend of about 30 years. Our grandchildren, because of medical and technological advances, and a much better understanding of nutrition and lifestyle, have an expected average lifespan of 100. What are we going to do with those years?”
Canada’s population of adults over 65 already exceeds seven million. These are the eople who unselfishly volunteer to do work that otherwise would require payment, who mentor and coach, and who make significant philanthropic contributions of skills and money.
As we age, we need to create new traditions and new meanings for our changing lives in order to feel fulfilled and relevant. The get-togethers of friends can be as simple as meeting to play cards, or discussing books or politics, but such gatherings are essential to us, especially in later life.
Stu McNish chats with Helen Hirsh Spence about her ‘job’ at Top Sixty Over Sixty. Learn more about Helen and her “Third Act“ journey as an entrepreneur and how Top Sixty Over Sixty came to be.
Sorry, but we’re looking for someone younger who will stay with us longer. “These are just some of the reasons employers use to overlook talented over 60 applicants,” says Helen Hirsh Spence of Top Sixty Over Sixty.
Today’s workforce comprises up to five generations. In the 1950s no more than three generations worked together. The current reality presents untold opportunities to combine the thinking, resources, expertise, and experience of people from ages 15 to 100.
The 100-year life isn’t a vision of the future. It is already here. There are almost 10,000 Canadian centenarians according to the last census. Eighty-five-year-olds are the fastest-growing age group and there are now more people aged 65 or older than there are children.
Top Sixty Over Sixty partnered with @mediaplanetCA on the Empowering Aging Canadians campaign to highlight the prevalence of ageism in the workplace and how it is a contributing factor to the labour shortage in Canada today.
Bruce Claggett, guest host of A Little More Conversation with Ben O’Hara-Byrne chats with Helen Hirsh Spence about ageism and how younger and older workers benefit each other in the workplace.